

You don't need ad campaigns.
You need alignments.
Marketing Communications is a vast landscape. But, as a small or medium size business in hospitality and tourism, covering all that ground is both impossible and unnecessary.STOP trying to keep up.
STOP paying for things you don't need.
STOP chasing trends.
STOP skipping steps.Tried and true tactics, with efficient branding and brand messaging, tied together under a common sense strategy will give your business a foundation you can build on for years to come.And it's easier than you think!

This is how.
The path to purchase is more convoluted than ever. There has never been a better time to get back to foundational marketing communications that speaks to your corporate values and informs your target audience with value-added content that positions your business as one with knowlege and integrity.Whether you are in the B2B or B2C space, this approach applies and it can include all, or some, of the following:
Crafting Mission/Vision/Values
Creating a strong visual brand
Developing key messaging for use across platforms
Maintaining your online reputation
Selecting social media presence to reinforce your messaging and posting consistently
Writing long-form content to share the benefits of your services, attractions, etc
Developing powerful sales collateral
When we work together, these priorities take center stage to help you refresh, rebrand or completely rebuild.

You'd be silly NOT to want freebies!
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Now We Talk.
Hello and thanks for stopping by! I'm Alicia!

Marketer, communicator, brand whisperer and an enthusiastic problem solver. I've been working with small business owners in the hospitality and tourism space for more than a decade, and I understand the obstacles proprietors face.
If you wish you could:
Create consistent messaging to help leverage your brand recognition
Position your business as an expert voice in your industry
Create enviable social media feeds and value-added content that inspire potential customers and visitors
Arm your team with enviable sales materials that showcase results
Take advantage of the number one FREE digital marketing opportunity that also helps manage your online reputation
but you don't have the time, the budget for someone on staff
or you just don't know where to start...
Then we should talk!
Send me an email with your questions, or click below to visit my LinkedIn for articles, services and packages.


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