Bringing corporate communications capacity to smaller hospitality organizations to strengthen both leadership presence and guest & client trust.

With 20 years of hands-on experience in client-side marketing, I’ve had the privilege of working with some exceptional organizations, including the Ontario Ministry of Tourism, the Ontario Tourism Marketing Partnership Corporation, Dollar-Thrifty Rental Cars, Edmonton Destination Marketing Hotels, ZS Holdings and HDG Legacy. My background in Creative Advertising has given me the foundation to develop strong, messaging and promotional solutions that help businesses cultivate key messages and leverage them through carefully crafted communications ecosystems.

I specialize in branding (both personal and corporate), key message development, content development, and online reputation management, auditing and training. While I’ve worked across various industries, my expertise is deeply rooted in associations, hotels & hospitality, tourism, and destination marketing.

My values are integrity, partnership, discipline and flexibility and these lead the way that I work, how I live my life, and how I approach client relationships.

My life and work are very integrated. You'll find me working odd hours, cramming in daily trips to the gym, cracking open the laptop on a whim of inspiration on a Saturday night, answering emails while running errands and taking calls while at my parent's house for dinner. Not because I'm under pressure or short on time, but because every day is a day to do things that I love whenever I can.

I like to make incredible cakes and share them with friends, break my weightlifting PRs, do a killer at-home manicure and I've never met a cheap vanilla perfume that I didn't like!