Brand Leadership & Clarity

I work with leadership teams to translate strategy, culture, and operational excellence into clear, consistent communication.

This ensures everyone, from internal teams to external partners, understands the brand, the vision, and what truly sets the business apart.

  • Purpose: Define what makes the brand distinct and ensure it is communicated consistently.

    Includes:

    • Differentiation discovery workshop

    • Brand positioning statement

    • Messaging pillars

    • Brand voice guidelines

    • Core narrative development

    • Brand continuity recommendations

    • Essential communications templates

    Outcome:
    A clearly articulated brand foundation that guides all communication.

  • Purpose: Ensure leadership voice, investor materials, and brand messaging are aligned and strategic.

    Includes:

    • Messaging clarity audit

    • Executive voice refinement

    • Key message architecture

    • Proposal & investor-facing communication templates

    Outcome:
    Clear, confident communication that supports growth, partnerships, and long-term credibility.

  • Purpose: Elevate hospitality leaders as credible voices in the B2B space.

    Includes:

    • Profile optimization

    • Thought leadership content strategy

    • Content calendar development

    • Ongoing post creation & refinement

    • Industry positioning alignment

    Outcome:
    Stronger authority, strategic visibility, and alignment between leadership presence and brand mission.

  • Purpose:
    Strengthen the company’s presence on LinkedIn by aligning its brand voice, growth story, and industry positioning with clear, consistent communication.

    Includes:
    • Company page audit & positioning refinement
    • Corporate brand voice alignment
    • B2B content strategy development
    • Content calendar creation
    • Ongoing post creation & refinement
    • Alignment with overall brand and business objectives

    Outcome:
    Stronger organizational credibility, consistent brand storytelling, and strategic visibility that supports growth, partnerships, and talent attraction.

  • Showcase culture, team members, projects, developments and more. For use on LinkedIn, corporate websites and social media to build brand, show your vision coming to life, and other aspects of strategy and culture that truly set your business apart.

Guest-Facing Trust & Differentiation

I help hotels turn everyday guest touchpoints into trust-building brand moments.

From online review responses to website content, this work ensures the guest experience is communicated as thoughtfully as it’s delivered.

  • Purpose: Evaluate how clearly the hotel communicates differentiation across all guest touchpoints.

    Includes:

    • Website review

    • OTA listing audit

    • Review response assessment

    • On-property messaging alignment

    • Gap analysis report

    • Priority action roadmap

    Outcome:
    Clear, actionable insight into where trust and differentiation are being strengthened—or diluted.

  • Purpose: Transform review responses from reactive replies into brand-building digital assets.

    Includes:

    • Review response audit

    • Brand-aligned response framework

    • Voice & tone guidelines

    • Differentiation reinforcement strategy

    • SOP and response criteria development

    Outcome:
    Consistent, strategic review responses that reinforce brand trust and guest confidence.

  • Purpose: Equip on-property teams to respond confidently and consistently.

    Includes:

    • Live or virtual training session

    • Response templates (customized with proprietary criteria)

    • Response cheat sheet

    Optional:

    • Monthly or weekly audit program to review responses

    Outcome:
    Empower teams who protect and elevate the brand publicly.

  • Purpose: Ensure website content communicates differentiation clearly and considers the requirements of AI-driven search environments.

    Includes:

    • Website content audit

    • Location-based storytelling (hidden gems, tourism proximity)

    • Full website content rewrite or enhancement

    Outcome:
    A website that builds trust, highlights what makes the property unique, and performs in modern search ecosystems.

  • A practical starting point for IHG hoteliers to kick off our working relationship!

    Spring time is the right time to review and update your hotel highlights with professional copy and photos. This package includes 5 hotel highlights completed and uploaded to the HCM for $350 per hotel the first four (4) hotels. For portfolios with additional properties, each additional hotel is offered at a reduced rate of $275 up to 6 total hotels.

    PLUS, all new Hotel Highlights packages also include a complimentary homepage welcome passage update.

Let’s Work Together

As a an external communications consultant specializing in smaller hospitality and related businesses, my rate is purposefully set at a more accessible hourly amount of $85.

What’s most important to me is building partnerships that benefit both of us! This is why I rarely charge by the hour (except for smaller, one-off activities). Most projects are quoted based on a mix of criteria including the anticipated number of hours, the amount of time similar work has taken me in the past and the potential for us to work together on a longer-term basis.

Fill out the form to get in touch and let’s get started!

  • Testimonials coming soon!

  • Testimonials coming soon!